In local search marketing, SEO stands for the methods and techniques that improve a website’s search engine rankings. In a broader sense, it includes all the factors that have a direct or indirect effect on the Google algorithm. If you are new to local SEO, here is a quick look at its two methods: On-Page Optimization and Off-Page Optimization.
On-Page Optimization
On-Page optimization includes all the local SEO elements implemented on the website itself. This includes any of the following:
Title: A title tag is crucial when performing on-page optimization. You need to create a title tag that includes your brand/website name and relevant keywords.
Meta Tags: Meta Tags is short text that explains the nature of your business. Typically it would include an introduction of your business and its products or services.
Link Optimization: Link optimization is an integral part of on-page optimization process. It involves creating anchor text for all your outbound links and increasing traffic to your website in a natural way.
Off-Page Optimization
Off-Page Optimization defines all the local SEO techniques performed outside a webpage. A webpage with an appropriate off-page optimization validates the genuineness of your service, ranking higher in the results page of Google local search SEO. This can be done either through social media optimization or link building.
Link Building: Link Building is a powerful tool which requires creating backlinks from a website that offers similar services. A comprehensive link building strategy can contribute a great deal to the visibility of your website.
Social Media Optimization: This refers to the optimization of your social profile. Google has a preference for online businesses that have a strong social media presence as it endorses the authenticity of their services.
Keep this in mind while talking to your SEO provider to understand what they say.
