In today’s cut-throat competition, SEO is now a need and not an option. Local SEO – Search Engine Optimization – encompasses everything that could contribute to the rankings of a website in Google’s results page. It focuses on optimizing the right keywords on your website. However, there is a lot more to SEO than just optimizing keywords.
To understand how Local SEO works, you need to understand two different categories.
White Hat SEO
In simpler words, white hat SEO includes local search marketing methods that naturally improve the ranking of your website according to Google’s guidelines. Examples of this type of SEO are:
• Link Building: Link building is an SEO technique that aims at producing inbound links to a website. A reciprocal link is a common form of link building technique that increases traffic to websites
• Meta Description: Meta descriptions help Google understand the content of a web page. The perfect meta description should not be more than 155 characters.
• Social Engagement: Social engagement is the backbone to the visibility of your online business. It involves optimizing your business pages on popular social media like Facebook, Twitter and Google Plus.
Black-Hat SEO
Black-Hat SEO stands for local search SEO practices that involve unfair methods to get higher rankings in Google results page. This includes any of the following practices:
• Duplicate Contents: Duplicate content is that which is available on more than one webpage. Google penalizes website that use duplicate or boilerplate materials.
• Keyword-Stuffing: Keyword stuffing defines the use of keywords as a way to boost ranking of a website. A website optimized with excessive keywords gets blocked by Google on a temporary or permanent basis.
So make sure that your Local SEO provider is following white hat practices to ensure your success.
