As you already know, search engine optimization (SEO) is the backbone of businesses online. The higher your page is displayed in the search engine results, the greater exposure and reach your business will enjoy. However, few small businesses manage to build and maintain a strong online presence. Why is that so? Lack of expertise and finance is to blame, but, with Google My Business, even small businesses can interact with customers over the web in the simplest way possible. Here are some tips you can use to make the most of the Google My Business service:
Keep Your Page Updated
Post news, special offers, updates and other content about your business on your page. Customers can comment on your content, giving you a direct connection to their views and feedback. Respond to customer comments and follow back when people follow you.
Display Your Products or Services
Use photos to provide customers a better insight into what they can get by doing business with you. Add profile photos, set cover images and post images and videos to emphasize your special offers.
Promote Special Offers
By utilizing the built-in mechanism, Google+ Events, you can promote special offers and sale events to a wider audience, even to those who aren’t following your page.
Manage Your Reviews
Customers can leave reviews on your page which can provide you feedback about your business. However, do not leave them unattended. Monitor and manage the reviews that are present on the dashboard of your page regularly.
Communicate with Customers Directly
By directly, you need to communicate face-to-face, but how is that possible? Google My Business comes with handy features, such as Google Hangouts and Hangouts on Air, which allows you to broadcast and record your hangouts. These features can be used effectively to announce new products or services, promotion, or to communicate directly with customers to get a better idea about their criticism and appreciation.
So, by following these helpful tips, you can properly use Google’s latest service and reap the many benefits it has to offer.
