Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
Google has announced they have more deeply integrated the Google Search Console metrics into the Google Analytics reports. Under the Acquisition tab, you may now see a new section named “Search Console,” and this has replaced the “Search Engine Optimization” tab.
The new Search Console tab combines the data from both sources, i.e., Search Console and Google Analytics, into one report. Google will show you acquisition, behavior and conversion metrics for your organic search traffic directly in these reports. Previously, Google only showed the acquisition data in the old search engine optimization reports.
The Search Console section has four sections: Landing Pages, Countries, Devices and Queries. The first three give you the migrated experience, while the Queries report just gives you acquisition metrics, like the old report.
Here are the metrics one can get in the Landing Pages, Countries and Devices sections:
Each of these new reports will display how your organic search traffic performs when measured by any of these dimensions, Google told us. As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console data for individual queries. The same search queries will display in Google Analytics as you see in Search Console today, Google added.
This feature is rolling out to users over the next few weeks, so keep checking for it in Google Analytics.
Note that there is also the standard three-day data delay in Google Analytics that you would see in the Google Search Console.
